The impact of employees who share content is huge. However, when we neglect personal branding, we don’t just sell ourselves short – we also miss a big opportunity, from a sales perspective. We don’t get around to it because we’re busy, and because it can sometimes feel selfish or egotistical to invest time in marketing ourselves.
I know that there’s more that I could be doing to build my own profile on LinkedIn – and I know that I’m not alone. But how often do we apply those skills to building our own personal brands? For many of us, it’s nothing like as often as we should.
We’re trained at it – and we’re good at it. Professionals – particularly salespeople – invest a lot of time and resource in building brands.
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